The question today is no longer should my company use online marketing, but rather how can I measure my company’s ROI? How to establish a digital marketing strategy and how to integrate social, mobile and web marketing with traditional marketing are also questions of the hour.

DGTL#U-Beirut

The answer to these questions amongst others is to be provided at the DGTL#U - Beirut, to take place on the 19th & 20th of September, 2012 at the Movenpick Hotel, Beirut. Conference will also discuss means for corporations in the region to adapt and take full advantage of these transformational changes in communication tools and marketing techniques, for a perplexing fact remains that although the Middle East is currently the fastest growing region in the world in terms of new internet users, yet on the business level, regional companies lag behind in their presence as well as usage of digital media as marketing tools.

This event will bring together digital marketing experts from around the globe to present case studies, best practices and future trends. The first of its kind in Lebanon, the conference will gather leading marketing, communication, and advertising specialists, and thus provide an ideal platform to network and learn latest developments in the Social Media marketing field.

Managing your brand digital life
Mobility: Mobility for business, Mobility customer
Do the benefits of m-Commerce and m-payment outweigh the security risks?
The changing role of PR in the social media environment
Translating social media tools to the sales funnel
Measuring digital marketing: ROI formula, Monetary metrics